Patient Reports
What you'll learn: How to analyze patient data, track growth, and understand patient behavior.
Patient Counts
Total Patients
Everyone in your system:
- Your complete patient base
- Includes active and inactive
- Shows overall size
Active Patients
Patients with recent activity:
- Your engaged base
- More meaningful than total
- Definition varies (e.g., visited in 6 months)
New Patients
Patients added in the period:
- Growth indicator
- Track monthly or quarterly
- Compare to targets
Patient Growth
Acquisition Rate
How fast you're adding patients:
- New patients per month
- Trend over time
- Impact of marketing
Growth Trend
Change in patient base:
- Growing, stable, or declining
- Year-over-year comparisons
- Plan accordingly
Patient Behavior
Visit Frequency
How often patients return:
- Visits per patient per year
- Varies by practice type
- Target for engagement
Last Visit Analysis
When patients were last seen:
- 0-30 days: Recently active
- 31-90 days: Engaged
- 91-180 days: May need outreach
- 180+ days: Risk of lapse
Retention Rate
Patients who return:
- Continuing relationships
- Measure annually
- High retention = healthy practice
Patient Segmentation
By Status
- Active patients
- Inactive patients
- Prospects and leads
By Engagement
- High frequency visitors
- Occasional visitors
- Lapsed patients
By Demographics
- If tracked
- Age groups
- Geographic areas
Using Patient Reports
Re-engagement
- Identify lapsed patients
- Reach out to reactivate
- Track success
Growth Planning
- Understand acquisition
- Set targets
- Measure marketing ROI
Service Planning
- Know your patient mix
- Plan services accordingly
- Anticipate needs
Capacity Planning
- Patient growth rate
- Future demand
- Staffing needs
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