Patient Reports

What you'll learn: How to analyze patient data, track growth, and understand patient behavior.

Patient Counts

Total Patients

Everyone in your system:

  • Your complete patient base
  • Includes active and inactive
  • Shows overall size

Active Patients

Patients with recent activity:

  • Your engaged base
  • More meaningful than total
  • Definition varies (e.g., visited in 6 months)

New Patients

Patients added in the period:

  • Growth indicator
  • Track monthly or quarterly
  • Compare to targets

Patient Growth

Acquisition Rate

How fast you're adding patients:

  • New patients per month
  • Trend over time
  • Impact of marketing

Growth Trend

Change in patient base:

  • Growing, stable, or declining
  • Year-over-year comparisons
  • Plan accordingly

Patient Behavior

Visit Frequency

How often patients return:

  • Visits per patient per year
  • Varies by practice type
  • Target for engagement

Last Visit Analysis

When patients were last seen:

  • 0-30 days: Recently active
  • 31-90 days: Engaged
  • 91-180 days: May need outreach
  • 180+ days: Risk of lapse

Retention Rate

Patients who return:

  • Continuing relationships
  • Measure annually
  • High retention = healthy practice

Patient Segmentation

By Status

  • Active patients
  • Inactive patients
  • Prospects and leads

By Engagement

  • High frequency visitors
  • Occasional visitors
  • Lapsed patients

By Demographics

  • If tracked
  • Age groups
  • Geographic areas

Using Patient Reports

Re-engagement

  • Identify lapsed patients
  • Reach out to reactivate
  • Track success

Growth Planning

  • Understand acquisition
  • Set targets
  • Measure marketing ROI

Service Planning

  • Know your patient mix
  • Plan services accordingly
  • Anticipate needs

Capacity Planning

  • Patient growth rate
  • Future demand
  • Staffing needs

Next: Exporting Data | Previous: Appointment Statistics

← PreviousAppointment Statistics